Privacy Policy

GuineeMall (hereinafter referred to as this platform) is operated by Shanghai Yiyou Technology Development Co., Ltd. We understand the importance of your personal information and will do our utmost to protect the security and reliability of your personal information. We are committed to maintaining your trust and abide by the following principles to protect your personal information: principle of consistent rights and responsibilities, principle of clear purpose, principle of choice and consent, principle of minimum necessity, principle of security assurance, principle of subject participation, principle of openness and transparency, and others.

This Privacy Policy will help you understand: how we collect and use your personal information, how we use Cookies and similar technologies, how we share, transfer, and publicly disclose your personal information, how we protect your personal information, and how you manage your personal information.

We collect and use your personal information only for the following purposes described in this Policy:

• Account Registration and Login: When you register an account, we will collect your username, email address, phone number, password, and other information to create your account and verify your identity.
• Vehicle Trading Services: When you post vehicles, inquire, purchase, or contact sellers, we will collect the vehicle information you post, contact information (WhatsApp, phone), communication records, and other information to facilitate transactions and provide customer support.
• Promotion and Payment Services: When you purchase promotional packages, we will process your payment information through payment channels such as PayPal. We do not store your full payment card number after payment is completed.
• Security Assurance: To ensure platform and account security, we will collect your device information, IP address, login time, and other information for risk control and abnormal behavior identification.
• Experience Optimization: We will collect your behavioral data such as browsing, searching, and favoriting to improve website functionality, optimize user experience, and recommend relevant content.

We use Cookies and similar technologies to ensure the normal operation of the website, provide a better user experience, analyze traffic sources, and optimize advertising delivery. You can refuse or manage Cookies through your browser settings, but this may affect the normal use of some functions.

• Sharing: We will not share your personal information with third parties, except in the following circumstances: with your prior express consent; sharing with affiliated companies (limited to the purposes stated in this Policy); sharing with authorized partners (such as payment service providers, SMS service providers, only to the extent necessary to implement relevant functions).
• Transfer: We will not transfer your personal information to any company, organization, or individual, except in the following circumstances: with your prior express consent; in the event of a merger, acquisition, or bankruptcy liquidation, we will require the new holder to continue to be bound by this Policy.
• Public Disclosure: We will only publicly disclose your personal information with your express consent, or based on laws, regulations, legal procedures, or mandatory government requirements.

We have adopted industry-standard security measures to protect the security of your personal information, including: HTTPS encryption during transmission, encryption of sensitive information during storage, strict data access permission controls, and regular security audits and vulnerability scanning. Nevertheless, the internet environment is not absolutely secure. If a personal information security incident occurs, we will notify you promptly in accordance with legal requirements and take remedial measures.

In accordance with relevant laws, you have the following rights regarding your personal information:

• Access and correct your personal information
• Delete your personal information
• Withdraw authorization and consent
• Deactivate your account
• Obtain a copy of your personal information

You can directly exercise some of the above rights in your personal center, or contact us through the contact information at the bottom of this page.

This platform does not provide services to minors. If you are a minor under the age of 18, please read this Policy with the assistance of your guardian and use this platform only after obtaining your guardians consent.

We may update this Privacy Policy from time to time. The updated Policy will be published on this page. For material changes, we will notify you through in-platform announcements, email, and other means. Your continued use of this platforms services shall be deemed as consent to be bound by the updated Policy.